Puma x RHUDE Alteration Sneaker - Chinchilla | Garmentory。Rhuigi Villaseñor, creative director of LA-based fashion label RHUDE, addresses Puma\'s post-apocalyptic inspired silhouette through the RHUDE x Alteration \'Chinchilla\' sneaker. The brawny shoe mixes neoprene, mesh and luxurious suede to build its distinctive upper, which is fitted with a removable heel overlay for custom styling. The shoe employs Puma\'s CMEVA technology at its midsole, soon lost to an exaggerated, bulbous rubber outsole. Multi-textured tread plays up an industrial aesthetic to finish the look.