In 1973, former American champion Bobby Riggs, then aged 55 。A very scarce and unique promotional item related to one of the great moments in women\'s liberation! This exceptional vintage \"SUGAR BABIES\" WRISTWATCH features a cartoon image (uncredited and probably unrecognized by most observers) of 1940s TENNIS CHAMPION BOBBY RIGGS - the self-promoting hustler who turned his disrepect of women tennis players into the huge \"BATTLE OF THE SEXES\" in 1973, when he faced - and lost - a challenge match against BILLIE JEAN KING in the Houston Astrodome before a national television audience. Riggs was sponsored by SUGAR DADDY CANDY, and wore a SUGAR DADDY jacket into the match. I don\'t know if this watch was offered as a premium to consumers, or if it was a promotional gift for press and insiders - but it\'s certainly a terrific and high-quality item! Genuine leather band; high quality graphics and a mechanism that is still in excellent working condition! The holes in the band show no sign of ever being pierced by the buckle;